Tuesday, June 7, 2011

Some orchestras' secrets of success

 It's rare these days to read good news about symphony orchestras, so today's report of record-breaking support for the Houston Symphony was indeed welcome.

The Houston Symphony adopted an ambitious five-year plan covering fiscal years 2011 through 2015 to strengthen its financial position. At its core, the plan focuses on the need to expand the Symphony’s audience and donor bases through strategies such as: 
  • introducing satellite concert series throughout Greater Houston
  • investing in new concert formats and multi-media projects
  • building stronger ties between patrons and the organization.
The successful FY11 outcome in Houston was largely the result of two factors:
  • the extraordinary generosity of the Symphony’s Board of Trustees who collectively doubled their annual contributions
  • more than 1,200 donors who made made first-time gifts to the Annual Fund during a “Million Reasons to Give” campaign
Wouldn't it be nice if Houston's solution could be applied to any orchestra suffering from financial challenges?  Of course, it's not that simple.  Each orchestra exists within a unique set of conditions.

For starters, orchestras' budgets vary greatly.  The Houston Symphony's annual budget for fiscal year 2011 was $25 million.  During the 2010-11 season, annual budgets of full-time orchestras ranged from $98 million for the Los Angeles Philharmonic to $6.5 million for the San Antonio Symphony.

"It costs money to make money."

Houston's fairly hefty budget allows for the above-mentioned satellite concert series throughout Greater Houston area as well as the multi-media projects.  I'm sure that any beleaguered orchestra would be thrilled to incorporate such concerts, but how many can afford to?

Another orchestra which has recently heralded good news financially is the Colorado Symphony.

To explain the Colorado Symphony's standout success at the box office, symphony leaders point to: 
  • more accessible programming, especially the introduction of its multimedia Inside the Score series
  • an overhaul of its marketing
Colorado's Inside the Score concerts are informal, multimedia programs which diverge from a straight concert format with the addition of light commentary and the frequent participation of dancers, actors and other collaborators.  Examples this year have included an exploration of tango, a breakdown of Dvorák's "New World" Symphony and a CSI investigation of the ailments that killed Beethoven, complete with an actor portraying the famed composer.  

The most recent Inside the Score concert on April 1 was devoted to a radio- style countdown of classical music's top 10 most popular works. More than 1,600 people attended, including 1,000 who purchased their tickets through a Groupon promotion.

"It makes a better use of our orchestra and the space, and (it has) turned a new product into a whole new interest," said Margaret Williams, vice president of marketing and communication. "We now have full halls, whereas it had been very small audiences in the past. We couldn't sustain 21 Masterworks concerts on Friday nights."

The Columbus Symphony Orchestra performed a similar type of concert last season, called Beyond the Score® .  It was extremely well done and entertaining, but the production, owned and rented out by the Chicago Symphony, was expensive.  (The fee covers such aspects of the production as orchestral parts with excerpts for demos, scripts for narrators, and video.)  Unfortunately, Columbus has no more of those concerts planned for the future due to the cost.  It appears that the Colorado Symphony, recognizing the limits of its modest $10 million budget, decided to  produce its own series patterned after Chicago's Beyond the Score® series.  (Smart move, Colorado.) 

Almost a third of all audience members in Denver are new ticket buyers!  What attracted more first time concert-goers to Denver's Boettcher Concert Hall this year??  According to symphony officials, these are some of the changes which attracted new audiences:
  • new investments in marketing and technology 
  • a new website
  • a social media campaign
“The Colorado Symphony undertook a complete overhaul of sales and marketing programs at the same time that it examined what Denver communities want and need from a symphony organization,” said James Palermo, the symphony's president and chief executive. “We asked tough questions, such as whether programming has sufficient appeal to younger generations and if people still want two-hour concerts.

“We also conducted research to learn more about what young families in Denver desire in terms of family programming, as well as what educators need from our music education programs. The results include not only the new Inside the Score series, but across-the-board changes to everything we offer and how the Colorado Symphony does business on a daily basis.”

Fundraising and development also improved. The number of individuals donating to the Colorado Symphony’s Annual Fund has doubled in the last 18 months.

Read more: Colorado Symphony on track for record ticket sales | Denver Business Journal

What do Denver and Houston have in common?   Location, location, location.  Both cities happen to be located in currently fast-growing states.  Denver boasts the additional advantage of being the only full-time professional orchestra in its state.

Factors such as location cannot be controlled for the most part (although the Cleveland Orchestra has found creative ways to deal with the location problem, as exemplified by its winter residency in Miami).   But I think that the Houston Symphony and the Colorado Symphony (notably with its thorough examination of what its community wanted) have provided fine examples for other orchestras of how to wisely spend money to make money, within the limits of their budgets.

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Sunday, May 29, 2011

Do Musicians have Better Brains?

Apparently they do.  According to a recent post on Freakonomics blog, musicians' brains are rather highly developed!  Check it out:

(Photo: Lifesize)
A new study (abstract here; summary here) argues that musicians have more highly developed brains than the rest of us. The research relates the concept of high mind development to the potential to become really good at something:
New research shows that musicians’ brains are highly developed in a way that makes the musicians alert, interested in learning, disposed to see the whole picture, calm, and playful. The same traits have previously been found among world-class athletes, top-level managers, and individuals who practice transcendental meditation.
Using EEG‘s to measure brain activity, researchers concluded the following about the brains of musicians:
They have well-coordinated frontal lobes. Our frontal lobes are what we use for higher brain functions, such as planning and logical thinking. Another characteristic is that activity at a certain frequency, so-called alpha waves, dominates. Alpha waves occur when the brain puts together details into wholes. Yet another EEG measure shows that individuals with high mind brain development use their brain resources economically. They are alert and ready for action when it is functional to be so, but they are relaxed and adopt a wait-and-see attitude when that is functional.

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The original article in Science Daily also states the following:

Two questionnaires are also used to measure mind brain development. One has to do with moral reasoning. Those with high mind brain development score higher here. The other questionnaire targets what are called peak experiences. These are described as a higher level of consciousness. You have an intense feeling of happiness and harmony and of transcending limitations. Individuals with high mind brain development have many peak experiences.

 Fred Travis emphasizes that everything we do changes our brain. Transcendental meditation and making music are activities people should devote themselves to if they wish to change their mind in the right direction. But you can make good progress by following common health recommendations: get enough sleep, work out physically, eat healthily, and don't do drugs. How you think also plays a role.

 "If you are a very envious, angry, mean person and that's the way you think about people that's what's going to be strengthened in your brain. But if you are very expanded and open and supportive of others, there will be different connections," says Fred Travis.

Just imagine the brainpower of an open, supportive, health-conscious musician who practices transcendental meditation!  And how about those former musicians who are now orchestra administrators - their brain activity measurements must be off the charts........

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Friday, May 20, 2011

New work for bassoon by Kohei Kondo

One of the many benefits I've experienced from maintaining this blog is that I receive fascinating and informative emails from bassoonists and composers from all over the world.  Recently I heard from Japanese composer Kohei Kondo (check out his website here) who lives in the west part of Japan, in Hyogo Prefecture.  He reports that following the earthquake in East Japan, he composed a work in memory of the victims of the earthquake and nuclear reactors.  It is written for solo bassoon, entitled Prayer on the Seashore, Op. 121.

Here is a recording of bassoonist Robert Ronnes of Norway performing the world premiere of Prayer on the Seashore:



The PDF is available for downloading on Kohei Kondo's website.  Although the composer has arranged the piece for other instruments, its haunting, pensive quality is particularly well-suited for the bassoon, for which it was originally written. 
































 Mr. Kondo encourages us to perform his piece.  Music plays a healing role in tragedy, as was so remarkably evidenced by the countless concerts which took place in the aftermath of 9/11.  Mr. Kondo mentioned in his emails how grateful Japan is for the worldwide support following the disaster.  His composition offers us (and our audiences) a meaningful way to acknowledge what the Japanese people have endured. 

When you visit Kohei Kondo's website, be sure to notice his Quartet for Flute, Bassoon, Violin and Cello "Where the Ocean Current Passes 2" Op. 102.  (Its PDF is also available for downloading.)  This piece was a prize winner in the 2010 "Kland der Welt - Ostasien" composing competition of Duetsche Oper Berlin.

Mr. Kondo requests that we inform him by email at R5656m@aol.com if we perform one of his works, and I predict that many of us will!

Wednesday, May 18, 2011

April is the Cruelest Month

The Wall Street Journal recently featured an eye-opening article by Terry Teachout entitled April is the Cruelest Month for Purveyors of High Culture.  Mr. Teachout lists various April 2011 examples of nationwide performing arts fiscal crises, including the shutdown of the Syracuse Symphony,  the New York City Opera's decision to suspend plans to announce its 2011-12 season pending the outcome of a serious review of its finances, and most shocking of all: the Philadelphia Orchestra's bankruptcy filing. 

"If the Philadelphia Orchestra can get into a hole so deep that bankruptcy is the only option, then no orchestra is safe."

Uh-oh.  What exactly does this mean, especially to those of us who have committed our lives to being orchestral musicians?

Sam Goldwyn: "If nobody wants to see your picture, there's nothing you can do to stop them." 

Goldwyn's famous quip isn't funny anymore.  As Teachout points out, if people can't afford to buy tickets to your performances, there's nothing you can do to make them buy a ticket.  The old business model for symphony orchestras which relied heavily upon advance subscription sales to sustain the orchestra is not working anymore.  Our present-day society tends to buy concert tickets at the last minute, refusing to commit in advance to attending future performances.

Mr. Teachout speculates that unions are part of the problem, as they insist on attempting to protect the musicians from having to pay for the mistakes of poor management.  As I said myself in a  past post, it is infinitely more beneficial for unions to act in a cooperative rather than a combative manner with management. 

The level of public interest in what we're selling (live symphonic music) has diminished, whether we like it or not, and change is necessary.  Those changes may include a new business model, reduced season length and reduced salaries. (All three changes have been made by my employer, the Columbus Symphony.)  The very challenging goal which current orchestra managements face is to succeed in slashing costs without also slashing artistic quality.   The orchestras which succeed at that will be the ones left standing ten years from now.

What can the individual musicians do?  Some musicians I know have chosen to get out of the field altogether after realizing how impossibly difficult it has become to earn a steady and reliable income.  Many others have taken on more private students or college teaching jobs to supplement their orchestral income.  Double reed players often sell their handmade reeds.  Some musicians become extremely devoted to chamber music (and those musicians quickly learn how difficult it is to market and sell your product!).

Those of us who choose to remain committed to our jobs playing in orchestras are better off if we find a way to accept the changes affecting the performing arts (which are occurring whether we "approve" or not!) and flex accordingly.  If an opportunity arises in which we might be able to help our orchestra in some way, whether it be in the form of some sort of outreach or fundraising event, or exploring new ways to connect with our audiences, or simply saying yes to a management request, go for it!



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Thursday, April 28, 2011

Symphony Phone-a-Thon

animated telephone Images


The Development Department of Columbus Symphony Orchestra recently held a Phone-a-Thon in the symphony offices.  Musicians, staff and board members were invited to volunteer to sign up for evening or weekend time slots during which they telephoned symphony supporters to thank them, to chat about symphony news, and to see if they'd like to renew their most recent gift to the orchestra.

In the past, the Columbus Symphony hired telemarketing companies to do this work.  Professional telemarketers who did not live in Columbus and had no interest in or knowledge of the symphony made the calls.  Those professional telemarketers were disappointing in their lack of knowledge of the symphony - I know because I was twice the recipient of their calls, and I put them to the test!

Back then, the symphony sponsored occasional volunteer telemarketing campaigns in which musicians participated, but those campaigns were disorganized and frustrating.  And since the past telephone campaigns took place in addition to the regular professional telemarketing, the phone calls were NOT well-received!  There were many angry people on the other end of the phone line back then - people who were upset that the symphony had not acknowledged their latest donation, or frustrated that symphony telemarketers kept calling even after being asked to stop.  I vividly recall bursting into tears after my very first phone call to a symphony donor....

Fortunately, our management was recently restructured, and many positive changes were made. This time, each symphony supporter who answered the phone seemed glad to speak with us.  Not one of the donors had a complaint about symphony management mistakes.  No one mentioned a gift unacknowledged or a call being made following a request to stop.  Not one audience member had a problem with tickets or subscriptions to report.  The records the volunteers were given to use for our phone calls were extremely orderly and proved to be accurately updated, which made things a lot easier for those of us placing the calls.

As expected, a number of donors on my calling list didn't answer the phone, so I ended up leaving a lot of voice mail messages. (Even a mere voice message offers a bit of connection, though!)  Each time a person did pick up the phone, I had the opportunity to introduce myself (a surprising number of them said that they watch me during concerts) and discuss the orchestra.  Many symphony fans expressed huge relief that things had taken a turn for the better.  Lots of them wanted to rave about our new Music Director, Jean-Marie Zeitouni.  And several of the people I called made sizable donations.  It was like winning the lottery to have donors offer to give me their credit card numbers for recurring monthly gifts to the symphony!

Following the Phone-a-Thon I received a hand-written thank-you (on quality stationery!) from Lucy Godman, the Columbus Symphony's Development Director, as further evidence that things are really being handled properly. 


I have written posts about  the importance of musicians connecting with the audience.  Participating in a Phone-a-Thon is a great way to do it!   As I keep saying, the days are gone when all a musician had to do was to show up for rehearsals and concerts to play the notes on the page.  Audiences and donors now must be enticed through various types of connections.  Furthermore, many symphony board and staff members volunteered for our recent Phone-a-Thon, providing an extremely valuable opportunity for mingling with the musicians - another important type of connection which helps to ensure the orchestra's future.


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Saturday, April 16, 2011

YES, things really have changed for the Columbus Symphony

Columbus Symphony Orchestra musicians

Regular readers of this blog know that from time to time, I stray from bassoon topics and instead write about issues affecting orchestras and orchestral musicians.  This is one of those times.

It's common knowledge that many orchestras have recently experienced devastating financial losses.  A recent ABC news report lists current challenges of U.S. orchestras: the economy, overtly large concert halls which can't possibly be filled, union-management struggles, and the American public's changing taste in music (very likely brought about by the slashing of arts programs in schools). The Syracuse Symphony is filing for Chapter 7 bankruptcy, as did the Honolulu Symphony recently, and the Louisville Orchestra filed for Chapter 11 bankruptcy in December.  The Detroit Symphony just ended a lengthy strike which caused the cancellation of many concerts over past months, and even the venerable Philadelphia Orchestra has filed for Chapter 11 bankruptcy.

The Columbus Symphony began experiencing financial difficulties nearly a decade ago, as support for the orchestra waned following the controversial departure of its music director.  In 2005, the musicians agreed to a 13% pay cut.  But support for the orchestra continued to dwindle, and by the spring of 2008, the orchestra had depleted its capital assets.  The musicians resisted the board's request of an additional compensation cut, and the result that the orchestra was shut down for 6 months, after which the musicians accepted a 23% compensation cut.

Then, in late 2008, immediately following the signing of the new contract, the U.S. economy tanked! 

The recession resulted in further decline in donations and ticket sales for the orchestra, and by February of 2010, the Columbus Symphony's financial status had became dire.  The orchestra's new leaders, CEO Roland Valliere and Board Chair Martin Inglis, determined that the orchestra would have to either cease operations or radically restructure.  The musicians voted to accept compensation cuts of 20% in order to save the orchestra, and the symphony's administrative duties were turned over to CAPA, the Columbus Association for the Performing Arts. CAPA's dynamic President and CEO Bill Conner became the symphony's CEO, and Roland Valliere became the symphony's President and Chief Creative Officer.

Now, only a year later, it's safe to say that the Columbus Symphony has experienced a remarkable turnabout.  The symphony has benefited greatly from its affiliation with the highly-regarded CAPA.  Turning over administrative duties to CAPA saved the orchestra thousands of dollars, and since CAPA is an extremely well-run organization with competent, dedicated employees, the symphony is now well-managed.  Anyone who telephones the symphony office is presented with immediate evidence of improvement, since phone calls are now answered by a live person rather than the annoying recorded message which everyone used to complain about!

Corporate and individual donors recognize the change and are showing their support financially.  Our current administrative and board leaders are respected in the community.  Our board membership has been revitalized, and now includes many high-profile and committed members of varying ages.  We are receiving unprecedented grants from both the city and the county.  Our budget is balanced, with 7 years of accumulated debt erased.  And, a few months ago the Columbus Symphony named Jean-Marie Zeitouni as its new Music Director, much to the delight of the orchestra and the entire city of Columbus.



In late February, the musicians, management and board displayed remarkable evidence of our new spirit of collaboration by negotiating a new four-year Collective Bargaining Agreement six months early!  This demonstration of labor peace and institutional stability makes it possible for our management to move forward with its plans to build a cash reserve and endowment which will fortify the orchestra's future. 

Next season the orchestra is introducing two new concert series (Rush Hour series and Sound Bite series) and a new venue (the Southern Theater), designed to appeal to a much wider variety of audiences.  Our concerts are streaming on InstantEncore so that our fans can listen to our music anytime, anyplace, including via the Columbus Symphony's iPhone app. 

Mobile Apps
This past week, the symphony's development office sponsored a Phone-a-Thon in which board, staff and musician volunteers gathered in the symphony office to make calls to past donors who had not yet renewed their gift this season.  Instead of hiring telemarketers, our staff wisely used those of us who care about the symphony.  What a great opportunity to establish connections between the audience/donors and the symphony!  (It was also beneficial for the musicians, board members and staff to have the opportunity to get to know each other a little better!)

When I was speaking with one of the musicians who did not participate in the Phone-a-Thon, she told me she was refusing to volunteer because when she had volunteered once a few years ago, "things were all disorganized, and some of the donors were irate because the symphony had not kept track of their past donations!"  I understood what she was talking about, because I also had volunteered in the past, when things were not running as smoothly as they are now.  This time, the donor lists were in a perfect state of organization, and not one donor with whom I spoke on the phone had any gripes.

In fact, each donor I spoke with expressed relief that things really are different now.


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Friday, April 15, 2011

Bolero

My teacher, K.David Van Hoesen of the Eastman School of Music, used to say that the Bolero solo was the most daunting bassoon solo in the standard orchestral literature, due to the high likelihood of some sort of unfortunate malfunction.

It also happens to be the solo I have encountered most frequently during my tenure as principal bassoon of the Columbus Symphony.  In fact, I performed it during my very first rehearsal and concert with this orchestra.  (That's called "trial by fire".)

The Columbus Symphony recently performed Ravel's Bolero with our Music Director, Jean-Marie Zeitouni.  It should have been easy, right?, seeing as how I had played it many times.........well, not exactly.  First of all, each time I play a piece, I approach it as though it's the first time, regardless of past experience.  In reality, each time truly IS a new experience.  The reed is different, the bocal and/or instrument may be different, the conductor is probably different, the hall may be different, but most importantly, I am not the same as I was the last time we played the piece.  I am either a better or a worse bassoonist, depending upon how much I have been practicing and whether I am on the right track regarding equipment (instrument, bocal and reeds).


The first thing I do to prepare (and this would take place at least two weeks before the first rehearsal) is to practice a couple of exercises to ensure reliable finger technique.  I think that finger technique has to be the top priority, since technical failure is top challenge, followed closely by reliable execution of the high Dbs.

Before I begin, I make an adjustment to my instrument which must be done each time I play a high solo.  My bassoon (Heckel #15421) has a larger diameter than older Heckels, and because of that, it is impossible for me to reach the high D and C keys without also hitting the low Bb, low B and/or Low C keys.  I de-activate the low note keys by wedging a foam earplug under the low C key:


It's tricky to get the ear plug positioned correctly, because if it's shoved in too far, then the low D key is also de-activated.  In the case of Bolero, that would create a problem because the pitch of the Db at the end of the solo would be too sharp if the low D key is not functioning fully.

The first exercise is one which was given to me by Christopher Weait, a legendary bassoonist (former principal of the Toronto Symphony and OSU bassoon professor) who happens to live in Columbus:


I practice this over and over, to the dismay of my colleagues within earshot.  (Most of it is done at home, though.)  The tempo is best kept slow, since smoothness and reliable fingering are the priorities.  If it can be played perfectly accurately at a slow speed, it can be played at any speed.  It's important to not practice a mistake!  If the slightest thing goes wrong, I stop and focus on that interval before returning to the exercise.

The next exercise involves high Db, so at this point I'll mention my approach to high solos.  I am a minimalist when it comes to changing equipment - I change as little as possible.  Many bassoonists change bocals for high solos - I do not, even though I own an outstanding Allgood high bocal.  The only thing I change for high solos is the reed.  For Bolero I search for a reed that has a reliable high Db.  Some bassoonists have high and low reeds which they save for future use, but for me, new reeds work best, even for high and low solos.  My approach to reeds is that I keep trying new reeds until one of them displays the quality I'm looking for.  Of course that means that I have to make a lot of reeds, but this approach works best for me.  Some bassoonists say that they're able to make specific reeds, like high reeds, but so far, I have not been successful with that.

Here's the other exercise I practice ad infinitum:


I think it's important to honor Ravel's wishes, even in this exercise.  He placed accents on the 2 Dbs, as indicated, and on the G - not on the final Db.  For some reason, many musicians ignore Ravel's markings.

When the fingerings are secure, I begin focusing on intonation.  It doesn't matter how accurate the fingerings are if the solo is out of tune!  I play a drone on G to play the exercises (and eventually the entire solo) with.  I use a tuner which produces sound, or an electronic keyboard, or an online source which produces pitches.

The metronome is also an important tool for preparing Bolero.  Most of the time, for Bolero and everything else, I use the metronome to mark the offbeats.  That's a technique I learned from a very successful jazz musician and educator, although I have yet to run into another classical musician who does it.  My metronome clicks on the "and" of one, the "and" of two, the "and" of three, etc.


Of course, there's nothing different about my metronome - it's just that I'm choosing to recognize its click as the offbeat.  Practicing this way is more effective than the traditional use of the metronome on the beats because it forces the player to produce his/her own beats.  Those beats are "checked" by the metronome's offbeats.  Lots of metronome practice is advisable for the Bolero solo, especially since while playing the solo, the bassoonist may not be able to hear the ultra quiet snare drum.  I practice the entire solo with both the drone on G and the metronome on the offbeats. 

It's always nice when the conductor chooses a tempo which seems "right".  Apparently Ravel marked the tempo at 72 in the score, and I think that's the tempo that our Music Director conducted.  I always practice Bolero (and every solo) at many different tempos so that I'm ready for anything. 

The bassoon solo follows the calm, relaxed, quiet flute and clarinet solos.  It's a worthy goal to think of attempting to match that laid back quality, even though the realistic bassoonist may fully expect the Bb entrance to sound like a veritable explosion compared to the delicate ending of the ever-so-graceful clarinet solo! 

I wonder if it's any easier on Ravel's intended instrument, the French basson..........

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